Branding & Marketing a New Community
Blu Scape Homes purchased several lots in an existing community with plans to sell the lots and develop the community amenities and with hopes to revitalize home sales in the area.
The Preserve at Inlet Beach sales took off and the lot and home packages offered by Blu Scape Homes were sold out quickly.
community development marketing takes cohesive advertising in print and online. professional, clean and functional design makes it easier for agents to show off the development to buyers.
BluScape Homes began developing The Preserve at Inlet Beach in early 2019. We worked with them from the beginning, providing their logo and branding design. One of the first projects we worked on was their digital marketing package which included a re-drawn site plan, re-drawn floor plans, and features and inventory sheets. Our rendering artist provided beautiful digital renderings of all floor plans as well as street scape views of all plans. We assisted with The Preserve at Inlet Beach’s social media and email marketing launch.
As homes were beginning to go through permitting, we wrote eloquent and detailed listing descriptions for each floor plan. Click here to read one of the listing descriptions.
Along with providing copy writing for all the marketing materials, we re-drew the developer’s original floor plans, cleaned them up and made them easier for buyers to understand. The floor plan drawings are used across many marketing pieces including the brochure, website and social media.
We managed their direct mail campaigns from concept to mail-out with our printing and mailing services. Outdoor signage was designed by our team and printed by a local vendor.
Developing a beautiful and user friendly website was a major part of our work with The Preserve at Inlet Beach. The multi-page new community website featured a detailed site plan that can be easily updated to show sold lots, lot premiums and promotions. We provided copy writing and image editing for the entire website.
In real estate development sales, printed materials are very important. Our print package helped The Preserve at Inlet Beach stand out from other local builders and communities. The 9×12 smooth finish, full-color folder enclosed a brochure stitched inside. The high gloss brochure featured our floor plan renderings, location details and amenities. Inside the folder pockets were several sales sheets detailing inventory availability, pricing, lending information, rental projections and more.
All lot and home packages developed by Blu Scape Homes at The Preserve at Inlet Beach were sold by the end of 2020! While the local market was strong, the success of this development can also be attributed to their marketing efforts.